
貸款消費(fèi)不僅滿足了消費(fèi)者的生活需要,提高了消費(fèi)者的生活質(zhì)量,而且促進(jìn)了經(jīng)濟(jì)的發(fā)展,特別是我國經(jīng)濟(jì)發(fā)展進(jìn)入買方市場后,貸款消費(fèi)對擴(kuò)大內(nèi)需,拉動經(jīng)濟(jì)的增長起來重要的作用。所以,我們要轉(zhuǎn)變傳統(tǒng)的消費(fèi)觀念,以積極的態(tài)度來對待貸款消費(fèi),通過貸款消費(fèi)滿足來滿足當(dāng)前的需要,通過生活質(zhì)量。當(dāng)然,在貸款消費(fèi)是也要考慮自己的償還能力,還要講究信用,按時還貸。(3)按消費(fèi)的目的不同,可分為生存資料消費(fèi)、發(fā)展資料消費(fèi)和享受資料消費(fèi)。其中生存資料消費(fèi)是最基本的消費(fèi)。隨著經(jīng)濟(jì)水平的提高,發(fā)展資料和享受資料消費(fèi)將逐漸增加。3、消費(fèi)結(jié)構(gòu) 教師活動:引導(dǎo)學(xué)生看書,指出(1)消費(fèi)結(jié)構(gòu)的含義:就是指人們各類消費(fèi)支出在消費(fèi)總支出中所占的比重。教師活動:引導(dǎo)學(xué)生分析個人及家庭消費(fèi)狀況的變化,說明對消費(fèi)結(jié)構(gòu)的理解,并總結(jié)消費(fèi)結(jié)構(gòu)的變化特點(diǎn)。學(xué)生活動:積極討論,踴躍發(fā)言

教師總結(jié):社會主義市場經(jīng)濟(jì)是使市場在國家宏觀調(diào)控下起基礎(chǔ)性配置作用的經(jīng)濟(jì),充分發(fā)揮市場基礎(chǔ)性調(diào)節(jié)作用,就必須主要靠經(jīng)濟(jì)手段、法律手段,而不是行政手段。(三)課堂總結(jié)、點(diǎn)評這節(jié)課我們重點(diǎn)學(xué)習(xí)了社會主義市場經(jīng)濟(jì)的有關(guān)知識,知道了社會主義市場經(jīng)濟(jì)的基本特征,以及國家宏觀調(diào)控的含義、目標(biāo)和主要手段。這對于我們在經(jīng)濟(jì)生活中正確地認(rèn)識我國市場經(jīng)濟(jì)的性質(zhì)和作用,理解國家宏觀調(diào)控的措施及意義,增強(qiáng)社會主義優(yōu)越感和民族自強(qiáng)意識,自覺投身現(xiàn)代化建設(shè)等將有重大指導(dǎo)作用。★課余作業(yè) 討論:聯(lián)系經(jīng)濟(jì)生活中國家宏觀調(diào)控的實(shí)例,討論應(yīng)如何認(rèn)識和理解國家各種宏觀調(diào)控手段的綜合運(yùn)用,對國民經(jīng)濟(jì)發(fā)展的意義。★教學(xué)體會 本節(jié)內(nèi)容與學(xué)生生活實(shí)際聯(lián)系密切,在學(xué)習(xí)中應(yīng)該多引入日常生產(chǎn)、生活中常見的一些宏觀調(diào)控實(shí)例,讓學(xué)生去深刻理解、把握宏觀調(diào)控手段及其作用。

教師點(diǎn)撥:這則材料說明,市場調(diào)節(jié)有其局限性,單純的市場調(diào)節(jié)具有自發(fā)性、盲目性、滯后性等缺點(diǎn)。市場調(diào)節(jié)不是萬能的。社會生活中有很多領(lǐng)域和產(chǎn)品不能用市場來調(diào)節(jié),如國防、治安、消防等產(chǎn)品的供給問題,槍支彈藥、麻醉品等都不能讓市場來調(diào)節(jié)。市場調(diào)節(jié)具有自發(fā)性、盲目性、滯后性。自發(fā)性:由于市場調(diào)節(jié)是在價值規(guī)律自發(fā)作用下進(jìn)行的,在利益驅(qū)動下會產(chǎn)生一些違反市場原則的行為,如制造、銷售假冒偽劣商品,大量排放廢水、廢氣破壞環(huán)境,竊取他人智力成果等等。盲目性:由于人們不可能完全掌握生產(chǎn)各方面信息及其變化趨勢,致使決策帶有一定的盲目性。如某種商品有利可圖則一哄而上,反之則一哄而退,從而造成資源浪費(fèi)和消費(fèi)得不到充分滿足。滯后性:由于市場價格的形成和傳遞有一個過程,一旦傳遞到生產(chǎn)經(jīng)營者手中進(jìn)行生產(chǎn)調(diào)整,就有一個時間差,致使市場調(diào)節(jié)帶有滯后性,成為一種事后調(diào)節(jié)。

(5)be to do (可以和具體的時間狀語連用)①表示按計劃、安排即將發(fā)生的動作。②用于時間、條件狀語從句中,表示“如果要……,想要……”。The students are to meet at the school gate tomorrow. 明天學(xué)生們將在學(xué)校大門口集會。 If you are to succeed, you must work as hard as possible. 如果你想要成功,比必須努力工作。(6)be about to do (不與具體的時間狀語連用) 表示即將要發(fā)生的動作。We are about to start. 我們就要出發(fā)了。The new school year is about to begin. 新學(xué)年開學(xué)在即。(7)一般現(xiàn)在時表將來①表示按時間表規(guī)定將要發(fā)生的動作。常限于表示位置移動的短暫性動詞。②在時間、條件或讓步狀語從句中,用一般現(xiàn)在時表將來。Look at the timetable. Hurry up! Flight 4026 takes off at 18:20. 你看看時刻表,快點(diǎn)!4026次航班的起飛時間是下午6點(diǎn)20分。Jane is in a hurry because the train to the airport leaves in half an hour. 簡很匆忙,因?yàn)槿C(jī)場的火車半小時后出發(fā)。

Good expressions that students can choose to use: help the travelers choose which tour to take1. In my opinion, you could/might choose…, because you prefer to…2. …could be a perfect choice for you, for…3. As far as I am concerned, you would enjoy…, for…4. …would probably suit you, because you enjoy/love/hate doing…Step 5 Passage ConsolidationLanguage appreciation:1. You can then spend three days exploring the rainforest with a local guide and enjoying the plants and animals unique to the rainforest. 在接下來的三天里,您可以在當(dāng)?shù)貙?dǎo)游的陪同下,深入雨林進(jìn)行探索,欣賞雨林特有的動植物。本句主體結(jié)構(gòu)為spend some time doing sth. 2. Inca builders cut stones to exact sizes so that nothing was needed to hold walls together other than the perfect fit of the stones. 印加的建筑工人將石頭切割成精確的尺寸,僅僅憑著石頭間的完美契合,即可穩(wěn)固墻體。本句為so that引導(dǎo)的結(jié)果狀語從句。nothing與the perfect fit為并列成分; other than在句中意為“除了”。Step 6 HomeworkSuppose you will travel to Peru, write a short essay about your three-day tour plan.

Is there a clear purpose for the trip? :Does each paragraph have a clear main idea? Does the writer use the present continuous tense for future plans?Does the writer use commas, stops, and question marks correctly? Are all the words spelt correctly?Are all the proper nouns capitalized?Revise your draft according to your partner's comments.Step 5:The summary of how to write a travel plan.旅游計劃是一種常見的應(yīng)用文寫作。旅游可分為觀光游、文化游、美食游及探險游等不同類型,因此旅游計劃也要根據(jù)不同的旅游目的進(jìn)行設(shè)計。常規(guī)的旅游計劃需要明確以下幾個方面的問題:Travel planWhen will you leave for? Where is your the destination?How will you get there?What will you do there?How long will you there?Is there a clear purpose for the trip? 為了提升旅行計劃的層級,還需注意以下幾個方面的問題:1.每段是否有明確清晰的主題;2.用一般現(xiàn)在時代替一般將來時;3.用更高級的形容詞詞匯。例如:表達(dá)“好”時,不要總用“nice”,我們還可以用“smart, clean, excellent, exciting, beautiful, wonderful, clever, famous, grand”等表達(dá)更具有指向性的詞匯;4.用更高級的動詞詞匯。比如:我們可以用“seem stand, lie .get stay, remain, look . sound, become . keep, grow”等代替"be";

Then have them write a short paragraph to describe and explain their changes. After that, get the Ss to exchange their drafts with their partners and use the checklist to give feedback on their drafts, and finally revise it.Step 5 Summary of how to write a wellness book1.健康書的審題步驟:第一步:明確要求該寫作屬于經(jīng)驗(yàn)分享,故要用第一人稱來寫;時態(tài)以一股現(xiàn)在時為主。第二步:確定段落該類文章可以從以下三個方面人手:Para.1首先表明寫作的目的Para.2自己的做法及心得體會Para.3表示期望及感謝第三步:提煉要點(diǎn)2.健康書常見句式:1) It is an honor for me to share my favorite sport with you,2) It makes me feel relaxed playing with my friends.3) It makes me rid myself of stress while playing with my friends.4) Moreover, it provides me a valuable chance to communicate with others.5) I we eat too little or too much, or if we choose the wrong food, we may become sick.6) We can do something to change the poor situation.Step 6Homework假如你的老師讓你在班級Wellness Bok上分享自己的親身經(jīng)歷及心得,請根據(jù)以下要點(diǎn)寫一篇80字左右的文章1. 你喜歡的運(yùn)動是什么?2. 你最喜歡的原因是什么?3. 你參加鍛煉的體會。

【教材分析】高考聽力材料的選用非常重視語言真實(shí)性和交際性的原則,語言材料一般來源于實(shí)際生活,對話的內(nèi)容大都取材于日常生活,即衣、食、住、行、工作、學(xué)習(xí)、天氣、生活環(huán)境等話題,可分為校園、公共場所、家庭等方面,如: shopping, finding the way, doing one’s homework, seeing a doctor, making a phone call, weather report, asking for different kinds of information等。新教材的特點(diǎn)就是利用生活中真實(shí)文本,只是降低難度,讓學(xué)生注重語言的應(yīng)用,將是我們高考把握方向的重要因素?!窘虒W(xué)目標(biāo)與核心素養(yǎng)】學(xué)習(xí)能力目標(biāo):在聽力當(dāng)中,學(xué)生應(yīng)該有效規(guī)劃學(xué)習(xí)方法,選擇恰當(dāng)?shù)牟呗耘c方法。這節(jié)課的訓(xùn)練目標(biāo)是讓學(xué)生有正確的預(yù)測和抓住問題的關(guān)鍵信息,從而用心去聽來找尋關(guān)鍵信息。根據(jù)生活中實(shí)際情況和高考常見語境,我們不難發(fā)現(xiàn)提前預(yù)測和抓住題干中的w很重要,即what, where, when, why等等。

II Learn the technical terms-2.1. What can be used as “Subject, Object, Predicative, Direct Object, Indirect Object and objective complement” in a sentence?2. What can be used as “adverbial” in a sentence?3. What can be used as “verb” in a sentence?Answers to questions 1-3:1. Nouns, pronouns and appellations can be used as “Subject, Object, Predicative, Direct Object, Indirect Object and Objective Complement”. Besides, adjectives can be used as “Predicative and Objective Complement” in a sentence.2. Adverbs and prepositional phrases can be used as “Adverbial”.3. Verbs with actual meaning can be used as “Verb” in a sentence. Auxiliary verbs alone cannot be used as “Verb” in a sentence.III Learn to recognize the sentence structures.1. SV structure. For Example:(1) A bird flies.S V(2) A monkey jumps.S V(3) A fish swims.S V√ In SV structures, verbs are “intransitive verbs”.2. SVO structure. For Example:(1) A sheep eats grass.S V O(2) They like bananas.S V O(3) He wants candy.S V O√ In SVO structures, verbs are “transitive verbs”.3. SP structure. For Example:(1) This is great.S P (2) He looks well.S P (3) She became a teacher.S P √ In SP structures, Predicatives are formed by “l(fā)ink verbs” and “adjectives or nouns”.√ link verbs: be, become, grow, look, feel, taste, etc.4. SV IO DO structure. For Example:(1) He asked me a question.S V IO DO(2) Danny wrote me a letter.S V IO DO(3) Billy brought Sam a kite.S V IO DO√ In SV IO DO structures, the verbs are transitive and are followed by two objectives – pronouns or nouns as Indirect Objective, and nouns as Direct Objectives.

5. Read to get detailed information about Paragraph 5.Q1. What shows the revival of Tangshan?Q2. How can Tangshan revive itself and get up on its feet again?Q3. In times of disasters, how can we go through it?T: In times of disasters, we should unify, show the wisdom and stay positive.Step 4 Activity 4 Highlighting the theme and reflecting1. Make a summary of the text.2. Further understand the titleQ: After our learning, why do you think the earth didn’t sleep on that night?T: An earthquake happened. The people in the earthquake suffered a lot, and the people outside Tangshan were concerned about the people there a lot.3. Reflect through discussion on what can be learnt after reading.T: Disasters are powerful. Unpreparedness can be deadly. Life is weak, but if people work together to help each other, disasters can be defeated.There is no love from disaster, but we have love in the human heart.Step 5 Assignment How does the writer convey that the earthquake was deadly, and that people were helpless during the earthquake? Try to find some attractive and impressive expressions and note them down.

常跟雙賓語的動詞有:(需借助to的)bring, ask, hand, offer, give, lend, send, show, teach, tell, write, pass, pay, promise, return等;基本句型 五S +V + O + OC(主+謂+賓+賓補(bǔ))特點(diǎn):動詞雖然是及物動詞,但是只跟一個賓語還不能表達(dá)完整的意思,必須加上一個補(bǔ)充成分來補(bǔ)足賓語,才能使意思完整。 判斷原則:能表達(dá)成—賓語 是…/做…注:此結(jié)構(gòu)由“主語+及物的謂語動詞+賓語+賓語補(bǔ)足語”構(gòu)成。賓語與賓語補(bǔ)足語之間有邏輯上的主謂關(guān)系或主表關(guān)系,若無賓語補(bǔ)足語,則句意不夠完整??梢杂米鲑e補(bǔ)的有:名詞,形容詞,副詞,介詞短語,動詞不定式,分詞等。如:He considers himself an expert on the subject.他認(rèn)為自己是這門學(xué)科的專家。We must keep our classroom clean.我們必須保持教室清潔。I had my bike stolen.我的自行車被偷了。We invited him to come to our school.我們邀請他來我們學(xué)校。I beg you to keep secret what we talked here.我求你對這里所談的話保密。用it做形式賓語,而將真正的賓語放到賓語補(bǔ)足語的后面,以使句子結(jié)構(gòu)平衡,是英語常用的句型結(jié)構(gòu)方式。即:主語+謂語+it+賓補(bǔ)+真正賓語。如:We think it a good idea to go climb the mountain this Sunday.

Step 3: Read to sum upRead it again and sum up the problems of the three students, and then write down the advice that was given from others.Step 4: Work in pairs. List your learning problems in English and brainstorm some useful advice.Useful expressions ? I don't know how to…... Is a big difficulty for me. I cannot ...? You might try …. It's very important to…? I have no idea how/what .My biggest problem is .... ? I (also) have trouble with. My advice is …. This worked for me.? l cannot understand the teachers’ English in class.Step 5 Homework:為提高我校學(xué)生的英語口語水平,我們將舉辦英語演講比賽(English- speaking contest),請你根據(jù)下面的信息,以學(xué)生會(the Students‘ Union)的名義寫一份海報,歡迎全校同學(xué)參加,屆時特邀本校美籍教師史密斯先生頒獎。? 報名時間 9月30日以前(報名:signup)? 報名地點(diǎn) 學(xué)生會辦公室? 比賽時間 10月9日晚7:00~9:00? 比賽地點(diǎn) 學(xué)校大會議室? 獎勵 前8名

This teaching period mainly deals with grammar “restrictive relative clauses.” To begin with, teachers should lead students to revise what they have learned about the relative pronouns and relative adverbs. And then, teachers move on to stress more special cases concerning this grammar, such as the “preposition+ relative pronouns which and whom” and cases where we can omit the relative pronouns. This period carries considerable significance to the cultivation of students’ writing competence and lays a solid foundation for the basic appreciation of language beauty. The teacher is expected to enable students to master this period thoroughly and consolidate the knowledge by doing some exercises. 1. Guide students to review the basic usages of relative pronouns and adverbs of attributive clauses.2. Lead students to learn to use some special cases concerning restrictive relative clauses flexibly.2. Enable students to use the basic phrases structures flexibly.3. Strengthen students’ great interest in grammar learning.1. Help students to appreciate the function of relative pronouns and adverbs of attributive clauses in a sentence2. Instruct students to write essays using the proper relative pronouns and adverbs of attributive clauses.本節(jié)語法思考:定語從句在復(fù)合句中的作用是什么? 關(guān)系詞有哪些?定語從句在復(fù)合句中的作用相當(dāng)于形容詞,它在句中作定語修飾名詞或代詞。他們在先行詞和定語從句之間起到聯(lián)系作用,同時在意義上代表先行詞并在定語從句中擔(dān)任一個成分。被定語從句所修飾的詞稱先行詞,定語從句一般放在先行詞的后面。

Listening and Speaking introduces the topic of “Take part in a youth project”. The listening text is an interview about an international youth cultural heritage protection project. More than 20 high school students from seven countries participated in the project. The reporter interviewed two participants Stephanie and Liu Bin. By listening to the text, students can understand the significance of cultural heritage protection, and teenagers can use their knowledge, combine their own interests and advantages, etc. to participate in the action of cultural heritage protection. Listening and Talking introduces the theme of "Talk about history and culture". The listening text is a dialogue between two tourists and tour guides when they visit the Kremlin, red square and surrounding buildings. The dialogue focuses on the functional items of "starting a conversation", which is used to politely and appropriately attract the attention of the others, so as to smoothly start a conversation or start a new topic. The purpose of this section is to guide students to understand the history and current situation of Chinese and foreign cultural heritage in their own tourism experiences or from other people's tourism experiences, explore the historical and cultural values, and be able to express accurately and appropriately in oral communication.1. Guide students to understand the content of listening texts in terms of the whole and key details; 2. Cultivate students' ability to guess the meaning of words in listening; discuss with their peers how to participate in cultural heritage protection activities.3. Instruct students to use functional sentences of the dialogue such as “I beg your pardon, but…” “Forgive me for asking, but…" and so on to start the conversation more politely and appropriately.

巴金在十年浩劫中的大致經(jīng)歷:放棄包弟并沒有換得保全一家人,1968年8月,巴金被關(guān)進(jìn)牛棚改造,隨后經(jīng)受了大字報、掛牌游街等形式的批斗。1970年,到農(nóng)村改造,掏大糞、喂豬、背稻草、種地……1972年,妻子蕭珊在飽受精神折磨后患上癌癥,病逝。巴金的兒子在勞動改造的過程中也飽受精神和肉體上的折磨,性格變得內(nèi)向抑郁,疾病纏身。此時,巴金69歲。巴金曾在《病中》一文寫道:“當(dāng)姚文元拿著棒子的時候,我給關(guān)在牛棚里除了唯唯諾諾之外,敢于做過什么事情?十年間我不過是一條含著眼淚等人宰割的牛?!毙〗Y(jié):(幻燈片12)社會是病態(tài)的社會,政治是高壓的政治,人性是扭曲的人性。十年文革,十年浩劫,給多少人留下了累累不可彌合的精神創(chuàng)傷。即使一條小狗,也可能擺脫不了“文革”無情的迫害,比如包弟,比如藝術(shù)家鄰居的小狗。

四、講讀第一段(10分鐘)1.抽生朗讀本段,注意生字詞讀音。2.講析本段譯釋由學(xué)生完成,師只作扼要補(bǔ)糾和簡要分析。分析內(nèi)容包括伏筆手法和語句深意,全段作用。3.讓學(xué)生齊讀全段。4.處理練習(xí)一之中的第1小題,要求學(xué)生試譯回答,然后指導(dǎo)學(xué)生背誦本段。五、講讀第二段(15分鐘)1.抽生朗讀本段,注意生字詞讀音。2.講析本段①重點(diǎn)講析三個文言詞“若”、“之”、“辭”的用法和人物對話。②字詞句的理解仍然注意發(fā)揮學(xué)生的能動性,讓他們完成為主,師糾補(bǔ)為輔。對要求掌握的三個文言詞的用法要板書列于黑板上,對話部分要讓學(xué)生試作語氣練習(xí)。③小結(jié)的內(nèi)容包括情節(jié)的曲折性、寫法的詳略和表達(dá)的特點(diǎn)。3.生齊讀本段,然后處理相關(guān)練習(xí)。

(1)主人公大衛(wèi)·科波菲爾:大衛(wèi)·科波菲爾是《大衛(wèi)·科波菲爾》中的主人公,曾經(jīng)是個孤兒。作家描寫了他從孤兒成長為一個具有人道主義精神的資產(chǎn)階級民主主義作家的過程。他善良,誠摯,聰明,勤奮好學(xué),有自強(qiáng)不息的勇氣、百折不回的毅力和積極進(jìn)取的精神,在逆境中滿懷信心,在順境中加倍努力,終于獲得了事業(yè)上的成功和家庭的幸福。在這個人物身上寄托著狄更斯的道德理想。(2)《大衛(wèi)·科波菲爾》中的女性形象:在狄更斯筆下,《大衛(wèi)·科波菲爾》塑造了一個個有血有肉的人物形象,每個任務(wù)都給人留下了深刻的印象,尤其是成功塑造了不同性格、不同品德的女性形象:貝西姨婆、艾妮斯、佩葛蒂、克拉拉、朵拉、摩德斯通小姐、米考伯太太、艾米麗……貝西姨婆與摩德斯通小姐的對比,克拉拉、朵拉與艾妮斯的對比更使她們栩栩如生,對貝西姨婆、艾妮斯、佩葛蒂的愛就更深一層,對摩德斯通小姐更是恨之入骨,對朵拉、克拉拉既同情又氣憤。

劉邦:先看劉邦對項(xiàng)伯的表白(此話也是有意讓項(xiàng)伯轉(zhuǎn)述給項(xiàng)羽聽的):“秋毫不敢有所近”——說“不敢”而不說“不曾”,多么恭順!“籍吏民,封府庫,而待將軍”——“待”,多么虔誠!“日夜望將軍至”——說“望”而不說“等”,多么迫切!再看劉邦的卑詞“謝罪”:他言必稱“將軍”,說自己與項(xiàng)羽“戮力而攻秦”,是戰(zhàn)友而非敵人;將“先入關(guān)破秦”說成是不自意,以表自己的力量不如項(xiàng)羽;把“得復(fù)見將軍于此”當(dāng)作是自己莫大的榮幸以滿足項(xiàng)羽的虛榮心;最后,他還把項(xiàng)羽的憤怒歸咎于“小人”的挑撥,為項(xiàng)羽推卸責(zé)任,及時給項(xiàng)羽一個臺階下。小結(jié):項(xiàng)羽:沽名釣譽(yù)、輕敵自大、寡謀輕信、不善用人、剛愎自用、優(yōu)柔寡斷的一介武夫。劉邦:狡詐多謀、遇事果斷、臨危不懼、能屈能伸、善于用人。

【教學(xué)意圖】要了解中國傳統(tǒng)文化,必須閱讀古詩文名著名篇。但在中國文化形成過程中影響最大的是什么?可以說是儒家學(xué)說,包括《論語》這部經(jīng)典?!墩撜Z》等書是讀書人求仕做官的必修課本,是知識分子的思想言行基礎(chǔ),而且影響到整個社會生活,內(nèi)容包括倫理道德、教育體制、民間習(xí)俗等方面的思想。因此,要了解中國傳統(tǒng)文化,有必要讀一讀《論語》。【教學(xué)設(shè)計】因《論語》的年代已久遠(yuǎn),對學(xué)生而言,要理解透徹文句是比較深奧困難的,因此必須在充分理解文意的基礎(chǔ)上,對《論語》進(jìn)行思想上的解讀。可由教師從《論語》中概括出幾點(diǎn)與生活、現(xiàn)實(shí)相關(guān)的要點(diǎn),要求學(xué)生分組進(jìn)行透徹的學(xué)習(xí)和領(lǐng)會,如“小人與君子”、“學(xué)習(xí)的方法”、“教育的理念”等等?!冀虒W(xué)重點(diǎn)、難點(diǎn)〗讀《論語》知儒家思想?!冀虒W(xué)方法〗講解啟發(fā)、探究梳理、拓展延伸。

最后,公司要城信經(jīng)營,樹立良好的信譽(yù)與企業(yè)形象。教師活動:引導(dǎo)學(xué)生閱讀教材P44“金華火腿”的事例;多媒體播放電視系列片3:“小天鵝”重視產(chǎn)品質(zhì)量的例子,國家對洗衣機(jī)的質(zhì)量標(biāo)準(zhǔn)是4000次運(yùn)行無故障,而國際標(biāo)準(zhǔn)是5000次,為此,廠里組織近百名科技人員,花了兩年時間進(jìn)行全廠性技術(shù)攻關(guān),終于實(shí)現(xiàn)了無故障運(yùn)行5000次。“小天鵝”以它的信譽(yù)和質(zhì)量給企業(yè)帶來了巨大效益,1000多人的廠子,年銷售收入10.03億元,實(shí)現(xiàn)利潤1.72億元,公司躋身于全國500家大型企業(yè)的行列,企業(yè)綜合經(jīng)濟(jì)效益居全國18位。設(shè)問:兩個企業(yè)不同命運(yùn)的原因何在?學(xué)生活動:思考討論,發(fā)表見解。教師點(diǎn)評:企業(yè)的信譽(yù)和形象對企業(yè)的生存競爭至關(guān)重要,是企業(yè)的無形資產(chǎn),是公司經(jīng)營成敗的重要因素。企業(yè)的信譽(yù)和形象集中體現(xiàn)在產(chǎn)品和服務(wù)的質(zhì)量上。創(chuàng)立名牌產(chǎn)品,實(shí)行優(yōu)質(zhì)服務(wù),是企業(yè)信譽(yù)和形象的表現(xiàn),也是企業(yè)開展正當(dāng)競爭的主要手段。
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